Data-Driven Coaching & Sales Growth

Situation

Coaching quality was inconsistent and there was no reliable system connecting individual behaviors to store-level outcomes. High performers and struggling associates were often managed with the same generic approach.

System Built

I designed a structured coaching operating model:

• Individual scorecards with daily, weekly, and period views
• Standardized 1:1 coaching template with pre-populated KPI context
• Goal tracking with pace-to-target visibility
• Performance tiering to prioritize coaching attention
• Recognition loops for wins, streaks, and top performer momentum

Technical Design

• Scorecard framework mapped to role-specific expectations
• Data refresh cadence aligned to coaching intervals
• Tier thresholds tied to trailing performance windows
• Coaching notes integrated into ongoing development history

Operational Change

The team moved from ad-hoc conversations to consistent coaching rituals. Every associate received regular, metric-backed feedback with clear micro-goals and follow-up checkpoints.

Results

• Contributed to $3M+ comp sales lift through systematic coaching
• Supported approximately 83% year-over-year comp growth in a key period
• Coached 50+ associates with individualized development plans
• Raised consistency of coaching execution across management cycles

Artifacts

• Related product: /products/dash-performance-dashboard/
• Related product: /products/market-challenge-tracker/
• Proof links: / -> Proof Spine

Role Scope

I built the scorecard logic, set the coaching cadence, and ran the loop with frontline teams. Sales outcomes were team achievements, and my contribution centered on system design, coaching execution, and continuous iteration.